Most Wanted Advertising
Through the development of marketing channels, tools and low-cost services, it’s now far much easier and cheaper than ever before to market a small business. Conversely, it’s also very easy for small businesses to fall into marketing pitfalls and fritter away their money on advertising that’s going to be too expensive due to their conversion rates and marketing channels that won’t ever succeed.
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What is HelenasMostWanted.com?
It is a way for locally owned small businesses to come together to market themselves and share in the cost of local advertising in order to reach a larger audience.
As a small business owner, it is important that you make each marketing dollar count. Compared to Fortune 500 companies like Coca-Cola or Microsoft, a small business has a smaller marketing budget, which means getting proper return on investment is critical. What are some great ways for small business owners to market their products or services in a cost-effective manner?
The Good News - Small Businesses are on the Rise
When the Small Business Administration reported that there are over 28 million small businesses in the U.S. which represents 54% of all U.S. sales (Ref: https://www.sba.gov/managing-business/running-business/energy-efficiency/sustainable-business-practices/small-business-trends) this was great news for existing small businesses, start ups and new businesses. That 54% of all U.S. sales is also a big part of how successful small businesses are and can be. Small Business marketing has a greater impact than big business marketing has on consumers. Small businesses are clearly doing something right when it comes to marketing their products and services.
Choosing the RIGHT social media platform for your business can seem like a task with a number of media platforms that there are out in the market. You may feel like you're almost obligated to try every single one that is out in the cyber world. However, the task is a lot simpler than you think!
First, lets considered the top 5 social media platforms that are the most popular and are ones that businesses commonly use to market and connect with others.
Internet retailers have made it convenient for consumers to find almost anything they want at the click of a mouse. From the comfort of your living room, you can check out the latest iPhone or compare prices on a new sofa, but the costs of spending your money outside your hometown might be greater than you think.
The recent rise in interest rates and the projection of more to come, has many of us paying closer attention to our credit card and other debt. In some cases, it may be encouraging people to buy high ticket items now rather than later, when interest rates are expected to be higher. In other cases, it has many of us worried that paying off debt is just going to get tougher the higher rates go.
You hear “Turn Around Shop in Town” ads on the radio often, and even more so as we enter the holiday shopping season. They sound good. We all want to support our town, but does shopping in town really make a difference? Or are we just doing it to make ourselves feel good?
You can relax and shop locally with confidence knowing buying in town actually does have a significant economic impact for the Helena area. And, it has benefits for the shopper as well.