Small Business Resources

Small Business Resources (22)

Creating an effective and efficient social media presence is not as difficult as it seems. Use these five easy steps to improve your online presence now. Know your target market: You should know and understand your customers as they are your target audience. All audiences have various qualities: age, financial background, life style, and interest areas. As a result, when you make content, do it as though you are specifically addressing them. Begin a discussion. Use humor but don't be excessively informal as that can send a wrong signal of unseriousness. Remember to be online to consistently engage your audience. Investigate what they discuss, what they like, what they share, what they hashtag. Interface to become acquainted with them. Tip: utilize hashtags to research a subject and see what's trending. Set boundaries: You will need to set up "Go" and "No-Go" boundaries for your content. Setting social media boundaries will…
There are good business practices that must be adhered to religiously to take your business to the next level. You don’t need to be a champion in business to know that you should pick up your phone calls. It's been stated over and over again that most phone calls placed to small businesses go unanswered. 62 percent of all phone calls to small businesses just keep ringing and ringing nonstop...
Tuesday, 09 May 2017 05:18

Make your marketing dollars count

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As a small business owner, it is important that you make each marketing dollar count. Compared to Fortune 500 companies like Coca-Cola or Microsoft, a small business has a smaller marketing budget, which means getting proper return on investment is critical. What are some great ways for small business owners to market their products or services in a cost-effective manner? The Internet Is Your Best Friend The internet is one of the best tools you have at your disposal as a small business owners. You can use social media to connect with local customers as well as develop relationships with other professionals and vendors in your area. These partnerships can increase brand visibility, which can reduce marketing costs even more going forward. Pay-per-click advertising helps you keep track of how many people are clicking on your ads, who those people are and how well they convert into customers. This makes…
Through the development of marketing channels, tools and low-cost services, it’s now far much easier and cheaper than ever before to market a small business. Conversely, it’s also very easy for small businesses to fall into marketing pitfalls and fritter away their money on advertising that’s going to be too expensive due to their conversion rates and marketing channels that won’t ever succeed.
Monday, 19 September 2016 08:29

Market Efficiently

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As a small business owner, it is important that you make each marketing dollar count. Compared to Fortune 500 companies like Coca-Cola or Microsoft, a small business has a smaller marketing budget, which means getting proper return on investment is critical. What are some great ways for small business owners to market their products or services in a cost-effective manner?
Monday, 19 September 2016 08:10

Small Businesses are on the Rise

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The Good News - Small Businesses are on the Rise When the Small Business Administration reported that there are over 28 million small businesses in the U.S. which represents 54% of all U.S. sales (Ref: https://www.sba.gov/managing-business/running-business/energy-efficiency/sustainable-business-practices/small-business-trends) this was great news for existing small businesses, start ups and new businesses. That 54% of all U.S. sales is also a big part of how successful small businesses are and can be. Small Business marketing has a greater impact than big business marketing has on consumers. Small businesses are clearly doing something right when it comes to marketing their products and services.
Choosing the RIGHT social media platform for your business can seem like a task with a number of media platforms that there are out in the market. You may feel like you're almost obligated to try every single one that is out in the cyber world. However, the task is a lot simpler than you think! First, lets considered the top 5 social media platforms that are the most popular and are ones that businesses commonly use to market and connect with others.
Wednesday, 20 July 2016 08:41

Creating a Local Appeal Online

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As a small business owner, you likely have a greater chance to establish rapport with your customers when they come into the shop. However, you also want to create that experience on the internet, and through using the right online marketing techniques, you can. In a world where many people crave remnants of the past, such as the local and small business experience, you have manifold possibilities.
Monday, 11 July 2016 15:13

5 Essentials of Small Business Marketing

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If you're a small business, your marketing budget is likely in the "every dollar counts" category. Making sure you're getting the absolute biggest bang for your buck is essential, and there are a few key things you can do to make sure you're pinching pennies properly. Here are five:
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