Small Business Resources (22)
Monday, 15 May 2017 03:11 Written by Most Wanted Real Estate
Creating an effective and efficient social media presence is not as difficult as it seems. Use these five easy steps to improve your online presence now. Know your target market: You should know and understand your customers as they are your target audience. All audiences have various qualities: age, financial background, life style, and interest areas. As a result, when you make content, do it as though you are specifically addressing them. Begin a discussion. Use humor but don't be excessively informal as that can send a wrong signal of unseriousness. Remember to be online to consistently engage your audience. Investigate what they discuss, what they like, what they share, what they hashtag. Interface to become acquainted with them. Tip: utilize hashtags to research a subject and see what's trending. Set boundaries: You will need to set up "Go" and "No-Go" boundaries for your content. Setting social media boundaries will…
Tuesday, 09 May 2017 05:38 Written by Most Wanted Real Estate
There are good business practices that must be adhered to religiously to take your business to the next level. You don’t need to be a champion in business to know that you should pick up your phone calls. It's been stated over and over again that most phone calls placed to small businesses go unanswered. 62 percent of all phone calls to small businesses just keep ringing and ringing nonstop...
As a small business owner, it is important that you make each marketing dollar count. Compared to Fortune 500 companies like Coca-Cola or Microsoft, a small business has a smaller marketing budget, which means getting proper return on investment is critical. What are some great ways for small business owners to market their products or services in a cost-effective manner? The Internet Is Your Best Friend The internet is one of the best tools you have at your disposal as a small business owners. You can use social media to connect with local customers as well as develop relationships with other professionals and vendors in your area. These partnerships can increase brand visibility, which can reduce marketing costs even more going forward. Pay-per-click advertising helps you keep track of how many people are clicking on your ads, who those people are and how well they convert into customers. This makes…
Friday, 28 April 2017 02:18 Written by Most Wanted Advertising
Through the development of marketing channels, tools and low-cost services, it’s now far much easier and cheaper than ever before to market a small business. Conversely, it’s also very easy for small businesses to fall into marketing pitfalls and fritter away their money on advertising that’s going to be too expensive due to their conversion rates and marketing channels that won’t ever succeed.
As a small business owner, it is important that you make each marketing dollar count. Compared to Fortune 500 companies like Coca-Cola or Microsoft, a small business has a smaller marketing budget, which means getting proper return on investment is critical. What are some great ways for small business owners to market their products or services in a cost-effective manner?
The Good News - Small Businesses are on the Rise When the Small Business Administration reported that there are over 28 million small businesses in the U.S. which represents 54% of all U.S. sales (Ref: https://www.sba.gov/managing-business/running-business/energy-efficiency/sustainable-business-practices/small-business-trends) this was great news for existing small businesses, start ups and new businesses. That 54% of all U.S. sales is also a big part of how successful small businesses are and can be. Small Business marketing has a greater impact than big business marketing has on consumers. Small businesses are clearly doing something right when it comes to marketing their products and services.
Wednesday, 07 September 2016 08:35 Written by Most Wanted Advertising
Choosing the RIGHT social media platform for your business can seem like a task with a number of media platforms that there are out in the market. You may feel like you're almost obligated to try every single one that is out in the cyber world. However, the task is a lot simpler than you think! First, lets considered the top 5 social media platforms that are the most popular and are ones that businesses commonly use to market and connect with others.
As a small business owner, you likely have a greater chance to establish rapport with your customers when they come into the shop. However, you also want to create that experience on the internet, and through using the right online marketing techniques, you can. In a world where many people crave remnants of the past, such as the local and small business experience, you have manifold possibilities.
If you're a small business, your marketing budget is likely in the "every dollar counts" category. Making sure you're getting the absolute biggest bang for your buck is essential, and there are a few key things you can do to make sure you're pinching pennies properly. Here are five:
We all know, small business owners have many duties and work long hours. Retirement plans may be on the back burner or possibly not even on the stove at all. Tomorrow comes fast and soon we are middle aged and have nothing to show for all the hard work we have put into our businesses over the years. Retirement plans not only help you secure your future on the beaches of Belize, but also help secure your employees’ futures, make your business more competitive in attracting and keeping good employees, and save you money at tax-time. Retirement plans are simple to administer and do not take a significant amount of time start and maintain.
Conventional wisdom was that men hated to shop. That they would go into a store buy what they needed and leave as soon as humanly possible. While there are still those men who would rather have a root canal than shop, the tide is shifting. There is a growing percent of the male population that is starting to shop more like women. More and more men are becoming open to daring fashions, are shopping at trendy retailers, and are starting to check retailers’ websites for new products. Of course if there was ever any doubt that men harbored inner fashionistas, all you have to do is look to the golf course. Men’s golf fashion has tended to the avant-guard for many years.
Wednesday, 09 December 2015 17:10 Written by most-wanted
For years, the mantra has been customer convenience. Get them in the store, quickly find what the need and make it fast to check out and be on their way. While convenience is still paramount, brick and mortar retailers are finding experience to be equally important. They have learned that actually slowing down and encouraging customers to spend more time in the store “experiencing” things leads to more sales.
Wednesday, 04 November 2015 00:00 Written by most-wanted
How Small Businesses Can Use Black Friday to Their Advantage Written by: Ryan May If you’re a small business owner, Black Friday can be a tough time to compete with large retailers and their equally-large marketing budgets. But as a small business owner, whether you’re in traditional retail or offer a service-oriented product, you have the advantage of a smaller infrastructure that allows you to quickly react to competitive changes in the marketplace. More importantly, you’re able to deliver an infinitely higher level of personalized customer service as well as post-sale follow-up and support. Read More