Having any kind of effect isn't only for non-profits. It's not in any case only for social ventures any more.You could even say that the principle of business is to make a difference! Why did you start your business? You wanted to proffer solution and solve problem and as a result make an impact in peoples' lives. What I'm suggesting you to do here is to bump that up a bit.
The world is evolving and we can no longer rely on government or religion for social change. We must grow to be the change ourselves. Every one of us. One way to do that is with your business. That gives you, and other entrepreneur or business person an extraordinary duty and responsibility.
You can make an impact. Truth be told, you already do, regardless of whether you understand it or not. You influence everything inside your business. Also you influence the world around you. It's only through developing a viable business model that you can continue to make a difference.
Your influence doesn't have to come out of your own pocket. A Neilson survey established that 55% of online consumers in 60 countries are disposed to pay more for products and services provided by companies dedicated to positive social and environmental impact.
Below are 3 ways to make a difference in the world around us:
- Vision: Make a difference in your vision and planning. You must set goals and objectives. What influence or impact do you want to have? What does that indicate for every facet of your business? What input or role could you make to a problem, like disease, poverty or hunger? How can you connect with your customers to give back too? When you're building this vision, just make sure it makes financial sense for your business.
- Make good use of your resources: You must have purpose for the money you make. You can include public relation by donating to a cause you value or sponsor an event. Also, investing in ethical and environmentally sustainable business practices can be considered. Can your product or service transform the way your consumers see the world or interact with it? Pay a living wage to lift the living standard of people closest to your business.
- Collaboration: Work in partnership with other businesses with comparable impact goals and see what you can achieve together.
Business can be a powerful tool to solving problems in our society and resultantly making great impact. When you make your impact positive, you profit. Stay focused. Believe in yourself.